PixMob at 20: Bringing the Audience into the Show

A Canadian company builds a special effect into an enduring business

If you've been in the live event production industry long enough, you've witnessed an incredible technological evolution over the past 20 years. PixMob has been riding that wave of advancing technology while adding its own creative flair.

While most lighting companies fought for a piece of the lighting fixture market, PixMob carved out a niche in an adjacent sector. Instead of looking to improve existing technology, the company invented its own and, in the process, effectively extended the design toolbox while adding the audience to the lighting canvas. By manufacturing all its products and transmitters since day one, it controls system reliability, which is so important in the demanding world of live events.

Years ago, concert-goers held up lighters and then mobile phone flashlights at concerts. PixMob leveraged technology to elevate the art.

Now, two decades after the business launched, the idea PixMob spawned has evolved from a special effect to a staple of live event production that is common in stadiums, arenas, and broadcasts around the world. As PixMob marks its 20th anniversary, we take a look back at how the company started, how its technology has evolved, and how it has remained relevant in a fast-moving industry....

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